"Power to
Agents" #4
by
Dean Auten
auten@compuserve.com
This
is my 4th article on "Power To Agents". With this article I'll
explain
how I feel about commission reductions in Georgia
Based
on what I heard in Clearwater, Georgia is probably having less
problems
than other States. However, I know that what happens negatively
in
one State for Agents is followed by other States. The train appears
to
rolling and it must stop -- if we have to do something in New York --
so
be it. I will support as I know Georgia may be next if companies are
successful
in NY This is a follow up on Georgia. One of the most
damaging
as it involves a company-Travelers- that has been known as
having
one of the better agency contracts.
Probably
the most selective of commission reductions in Georgia has been
by
Travelers as the change only applies to Specialty Auto Insurance. I
don't
represent them but an agent sent me a copy of new contract they
want
him to sign.
Changes:
1.
Changes in contract can be made with 60 day notice (was 180 days);
however
on commissions it specifically says that Travelers can change
commissions
on any new and renewal policies by providing 30 day notice
whenever
a reduction is involved.
2.
If company forced to continue business, they will pay Zero commission
for
agent to service. Before agent could request (and get) a one year
renewal
after cancellation of agent where they would pay agent a
commission
for service.
3.
New and Renewal commission changed to 13% from 15%.
4.
Travelers says in its notice, "Please do not make any changes to the
document."
Last year we had an agent (Hoke Rawlins of GIAA Board) that
changed
the Mendota contract and sent it back to them. Of course they
did
not accept his changes and they separated (Mendota bought
International
Indemnity where Hoke had a book of business)
A
couple of agents have told me they will not sign new contract. The
agents,
however, that don't plan to sign do not have a large volume with
them.
In Georgia, auto insurance is, for all practicable purposes, non
cancelable
and for an agent with a large volume not signing the contract
is
not a good option. Currently I am getting business from one canceled
agency
(St. Paul cancellations-I have Met P&C and they bought USF&G and
St.
Paul). They are sending me their problem business and I must accept.
Soon
I will be in the opposite status as I just received notice of a
company (Vesta) that will be canceling a book of Homeowners. Fortunately
I
do not have a volume since they cut me off from new production over
five
years ago. They finally found a way to get off the coast (or at
least
they think they have. It may not work.).
(The
agent that sent me a copy of the new Travelers contract wrote on
his
copy to me: "This should require a refiling of rates and approval by
the
Commissioner. It constitutes a rate adjustment in favor of the
company.
Too, we should not be forced to work for nothing.")
Another
part of the new Travelers contract has: "A review of competitor
contracts
indicates our terms remain quite liberal, however, the changes
made
by the amendment will provide the flexibility needed to enhance our
position,
and yours, in the non-standard auto arena." My friend wrote in
the
margin, "this is almost humorous!"
It
is evident to me if agents do not do something we will only see more
of
the type contracts that Travelers has. It has not been long since we
did
not have any company paying less than 15% new and renewal. Today
companies
paying 15% new and renewal are few. Yes we could have refused
to
accept less than 15% the first time we got a contract; however, what
is
an agent to do when he/she has over one million of business with a
carrier
and he/she knows they can either sign or lose the company and
probably
most of the business (in our State where insured can keep
insurance
with company after agent cancellation). The first commission
cut
we got was from Progressive -- they said it was to help us compete
with
State Farm, Allstate, and the standard companies -- Since I did not
have
a company writing in the preferred market at that time, I thought
it
was a good move for us. At that time they did not change commission
structure
on non-standard.
NAAA/GIAA
I hope will take up the problem and speak for agents --
whatever
it takes!!! One company person said "NAAA was signing it death
knell"
-- My reply is that "Death is death" -- if it comes from the law
suit
-- so be it-- because unless we are able to stop the trend of the
past
few years, we will be dead any way.
Bob
Feldman of Auto Insurance America responded to my previous comments:
"Dean
is absolutely correct. Also interesting to see that Travelers is
attempting
to put a ZERO commission clause into the contract. If they
felt
that they could arbitrarily chop commissions and had no legal
exposure,
why would they add that provision? Any agent who signs such an
agreement
is agreeing to those terms not unlike agreeing to "tiered"
programs.
If one has no other markets, I could understand agreeing to
slow
death. Otherwise, who would sign?"
To
Bob I reply ...
I
appreciate your comments and willingness to help with the problems
agents
are having. In reply to your comment about signing a contract
with
the Traveler's provision on Specialty Auto, I have two statements
(even
though I do not represent Travelers);
1.
With most changes, we only get a notice. They don't even ask for our
signature.
They start by quoting part of agreement that permits them to
make
change and they make it. With Travelers they are separating their
specialty
auto from other lines. Progressive, for example, has not had
me
sign a new agreement since I first started with them with 15/15.
2.
While not representing Travelers, I know of agents with a large
volume
of specialty auto with them. What do you do if: A. You have over
2,000
policyholders insured with Travelers B. You are an office of five
people
and you are certain you cannot rewrite the 2,000 within the time
period
of a run-off. C. Your agency has over 50% of its volume with
Travelers.
I
don't have answers. Only questions. Companies came to us and asked to
make
them #1 or #2 in agency. Agents were told that they needed to
represent
fewer companies. Companies built name recognition while part
of
the independent agency system but are now using that name recognition
to
sell direct.
In
my opinion we should have a good case of "Unfair business
practices".
Dean
Auten
Dear
Dean,
Unfair
Business Practices is just one of the options that will be
discussed
at the NAAA Board meeting in Atlanta at INSURANCE EXPO 2001.
As
you are a voting Board member, you know that NAAA Board voted
unanimously
to explore several actions, including filing class-action
suits.
Over
the next 30 days, the association, which represents about 2,500
members
in 18 states, will be seeking an attorney to handle the suit. At
this
time NAAA is not identifying what companies may be named in the
suit
or what states it could be filed in.
The
organization is looking to file a multi-million-dollar class action
lawsuit
against insurers who have reduced the agents commission on auto
policies
without passing on those saving to the consumers. The suit
would
seek to have commissions reinstated to their original figure or
see
the savings from the commissions passed onto consumers.
In
the past six months the frequency of commission cuts by some
companies
has increased dramatically, to where an agent receives
anywhere
from five to zero percent commission. While most of these cuts
are
coming on renewal business, there are cases where NAAA members are
seeing
cuts on new business.
May
I stress that some companies work closely with agents and are not
cutting
commissions, and the suit would be directed only at those
reducing
commissions. No monetary figure has been set yet.
The
Travelers' contract change is the purest example of what our
industry
has always been ... not where it's going.
As
I see it, Travelers made two mistakes.
Mistake
#1: Travelers thought it proper to offer nonstandard agents the
same
fair treatment given to standard agents ... a contract filled with
guarantees
and laced with loyalty. Unfortunately, Travelers soon learned
that
most nonstandard auto agents define loyalty as something with
George
Washington's picture on it. (I stole that one from Farris Evans,
Sr.,
of The EBCO Group).
The
contracts offered by every one of our carriers are one-sided and
open-ended
by design. It has always allowed for quicker adjustments
without
having to go hat-in-hand to
the DOI for approval.
Travelers
should never have offered such a contract. If they had simply
copied
clauses from their competitors, we wouldn't be
having this
discussion.
Mistake
#2: Travelers still doesn't understand the beauty in ambiguity.
If
they had simply said "Commissions are subject to change at any
time"
without
using the dreaded word "ZERO", again we wouldn't have blinked.
The
only basic difference between Travelers' contracts and those of most
of
the rest of industry is that Travelers put in writing what everyone
else
secretly holds as an "ace-in-the-hole".
NAAA's
bringing the issue into the clear light of day is going to cause
a
great deal of discomfort for the company side of this industry.
Since
you don't represent Travelers, please allow me to introduce you to
them.
They will be staffing an Exhibit Booth at INSURANCE EXPO 2001.
Just
do me a favor and wait until I have time to stand around and listen
to
your conversation with them. I don't want to miss a word!
We'll
speak more on this subject at the GIAA Conference of Champions on
Jekyll
Island on July 19-21.
Then
we'll continue the conversation at the National Open Forum on
August
24th at INSURANCE EXPO 2001.
See
you at Jekyll Island if not before...
Eddie
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