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FYI Express: NEWS YOU CAN USE! If You’re Planning To Advertise:
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Since December of 2002 I have spent a couple
of hours each morning tinkering with the design, layout and content of
FYI: Insurance Views and News website and FYI Express, the bi-weekly
electronic newsletter delivered via e-mail straight to the desktops of
thousands of Georgia’s Insurance Professionals … your Customers! Many
of my advertisers from the printed version of FYI: Insurance Views and
News have contacted me on occasion inquiring when the FYI website and
FYI Express will be available for advertising. I wanted to wait until I
had it “just right!” but suddenly realize that the FYI website and
FYI Express will always be a work in progress. Even though I add many
features to both on a daily basis, it’s ready to start spreading your
advertising message! Promotion and advertising are important to all businesses, and the Independent Insurance System is no exception. Any
given impression received in the minds of 100 people, psychologists tell
us, is forgotten in 24 hours by 25 of those people, at the end of the
second day by 50, remembered four days later by only 15, and in 16 days,
forgotten by almost everyone. The moral - to sell, you must tell and
tell often about your company and its services! So … today’s a great day to begin
reminding them. FYI Express: NEWS YOU
CAN USE! Let’s start with the FYI Express. It is a
bi-weekly e-mail newsletter of tips, rumors and newsworthy items of
interest written by Independent Agents for Independent Agents and
delivered straight to Georgia’s Insurance Industry. Each edition includes an eclectic combination
of tips on personal lines, commercial lines, agency management, sales
and marketing, customer service, profit centers, technology and much,
much more. Most
of the topics will be hyper-linked to different sections of the FYI
website rather than posting the entire article in the e-mail. When
was the last time you told the agents how much you appreciate their
business? Advertisers are free to use my newsletter and website to do
so. The FYI Express only has room for a Top
Banner and five (5) sponsored links at the bottom. A Top Banner is up to 300w X 100h pixels.
The content is up to you. Cost is $125.00 for one month, $600.00 for 6
months prepaid and only $1000.00 for annual prepaid. A Sponsored Link is Company Name and
Hyperlink only. Cost is $60.00 for one month, $300.00 for 6 months
prepaid and only $500.00 for annual prepaid. Although I send out a new edition each two weeks, I have been known to send it out more frequently when late-breaking news can’t wait! Regardless to how many times it goes out each month, the cost is the same. You just get your name in front of more folks more times! Many
of my readers have paid me a wonderful compliment when they tell me that
they have saved special editions of the FYI and refer back to them on
occasion. As time permits, I plan to update and post “The Best
Of...” the last twelve years’ articles on the FYI On-Line for
access 24 hours a day. We get more printed information thrown at us in one day than our great-grandparents saw in a lifetime. (Beyond a seed catalog and a book or two, what did they have to look at and absorb?) Today, information is coming at us from all directions. Books, memos, periodicals, email, newspapers, reports, faxes, magazines, the Internet, and more leave many buried, able to wade through just a fraction of what they need to know. Do you happen to know anyone who has a stack a stuff that they haven't had time to go through? Maybe that's you. Knowledge
is power. This is the Information Age. Half of what we know today, we
didn't know just fifteen years ago. The amount of information has
doubled just in the last fifteen years and some experts predict it will
be doubling again every two years. Our
industry is changing so rapidly that printed versions are old news by
the time they are received. The answer, of course, is to take advantage
of that modern marvel ... the Internet! Posting
on the FYI Website the entertaining and educational information usually
found in each issue of the FYI: Insurance Views and News allows
someone to read it at their own pace and refer back to it when
necessary. No longer will your customers have to tear up the office
trying to figure out who has the copy. Readers
will find articles and tips on every aspect of the Independent Insurance
Agency System. The
FYI On-Line is quickly becoming “The SOURCE” as a Quick Reference
More is being added every day as I get time!
Why not take a tour of the FYI website and decide for yourself? FYI
ONLINE SPONSORSHIP
You’re going to love the way your message
is presented in the FYI Online! I’ve created a variety of options to
fit any budget and still get more “bang for your buck” exposure than
any other media of its type. I can say that with assurance because the
FYI Online is the only one of its type anywhere! For example: Your company can be the Page Sponsor for a
Main Topic Page. Your Logo and Hyperlink appears in the Top Banner. Just
underneath your Top Banner is a scrolling message of text which is hyper
linked to your website! Your company can also be the Page Sponsor for
an article of your choice. Your Logo and Hyperlink appears in the Top
Banner. Just underneath your Top Banner is a scrolling message of text
which is hyper linked to your website! You can submit your own article. Your Logo
and Hyperlink appears in the Top Banner. Just underneath your Top Banner
is a scrolling message of text which is hyper linked to your website!
Your “Related Articles” link will be added to similar topic
pages. Skyscraper and Bottom Ads are also available. Check the FYI Online Sponsorship Rate Page for costs and a sample page layout. FYI
ONLINE BONUS
My Daddy always said the secret to success
could be summed up in four words … “And a little more”. My
sponsors will always get what they pay for … and a little more! As long as you
continue to sponsor my website, each of your company’s monthly ads
will continue to appear at no additional cost on the article pages for
new visitors to FYI Online to enjoy. The page will only be deleted when
the content is no longer relevant to our rapidly changing industry. And
that’s not all! I’ll place your sponsorship links in any available
areas at no additional cost until another sponsor reserves the space. I’m
told the FYI Express and FYI Online are the most eagerly awaited e-zine
in most offices. Work comes to a screeching halt when it hits their
desktop! I’m also told that it’s read by at least four times as many
folks that are addressed to. If true, the FYI: Insurance Views and
News has got to be the most inexpensive yet effective
information tool at your disposal. Now that I have a website (http://www.fyigeorgiaviews.com/),
who knows how many folks would see your advertising message? Why not
make plans to be start today? If
You’re Planning To Advertise: I’m
looking for letters / articles from my advertisers which explain their
position with real life stories. Make it funny or make it serious ...
just don’t forget to make it self-serving! By
placing an ad in the FYI: Insurance Views and News, you
will be getting the most value for your marketing dollar. It is both a
visible and economical means of putting your advertising in front of
large numbers of people. Reserve
your space now! In addition to paid subscribers, complimentary copies are e-mailed all over the state in a calculated yet seemingly random selection that assures even the agencies that can't afford the subscription or are too cheap to subscribe get it at least once each quarter! In
either case, they need the FYI content more than most and will get it
... Compliments
of YOU ... the Advertisers!
Because
of that you should plan to advertise at least 3 times in a row to make
sure your message is received by everyone in my constantly refined
database of over 2000 Georgia agencies. I
need confirmation on your ad size and logo e-mailed to me.
If you have a preference of ad placement, just ask! Feel
free to include any comments
and / or suggestions for articles! If
you do not wish to advertise in the FYI Express or FYI Online, simply
click “Thanks
anyway!” I’ll delete your e-mail address and bother you no more. |
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